book your alignment hour
Find Your Zone Of Genius, Unlock Your Highest Potential & Transform Your Business
Your zone of genius or your ‘niche’ is your unique power.
It is a one-of-a-kind quality that sets you apart from the rest of your industry and lets you help specific people better than almost anyone else.
But let’s be honest - picking a niche is about as easy as choosing a pet.
There are too many options, you’re afraid you’ll pick the wrong one, and people keep kindly reminding you that you’ll need to be committed for life (no pressure)
The problem is, without a niche it’s so easy to get lost in the transient world that is social media. Knowing your zone of genius and having your own niche is THE most important element in making your business stand out, developing your reputation as a thought leader and reaching the people your soul craves to serve.
Let’s put it this way...
Would you hire a fashion designer or a bridal expert to design your wedding dress?
Would you prefer to see a specialist or your GP for specific health concerns?
And if you’re a new Mum, would you prefer to work with a post-natal weight loss expert, or a coach in your local gym?
Having a clear niche shows the world that you know your shit. You’ve spent more time, effort and money on this specific subject than the other kids on the Instagram block. Therefore when your ideal client is out looking for a way to fix their problem, your brand and business will naturally be the must-have solution and the answer to all their prayers.
Never be afraid to niche down. Not only is it the easiest way to up-level your business, but it is also the fastest shortcut to becoming a true influencer in your field.
Many business owners I come across are working in their zone of excellence; they’re scratching the surface of their niche and wondering why it’s a struggle to attract the perfect client. And this is why I have created The Alignment Hour - a one off coaching call that helps you uncover your zone of genius, once and for all.
HERE’S HOW IT WORKS
phase one: THE TREE OF LIFE strategy
For those of you unfamiliar with Celtic Mythology, The Celtic Tree of Life symbolises the forces of nature coming together to create balance and harmony. The branches reach for the sky, the roots reach down into the ground. A representation of the link between past and present, mind and body and the never ending cycle of life. The Celts believed that the Tree of Life was a symbol of rebirth, wisdom and strength. And nowadays it’s often used as a visual metaphor for life and the various elements that make it whole – past, present, and future.
By working through your metaphorical ‘Tree Of Life’ we’ll not only begin to discover (or perhaps rediscover) aspects of yourself shaped by the past, but also begin to actively cultivate your tree to reflect the kind of person you want to be moving forward. And the niche that will ultimately fulfil you.
During the first 30 minutes we will discover and highlight your passions through your past, which in turn create new horizons in your future.
phase two: the blue ocean strategy
Now that we have drilled down on your past and passions, we’ll have a good idea the segment of the market you want to work with. Next we need to make sure you’re creating a blue ocean, not a red one.
Cut-throat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. But with my systematic approach to making the competition irrelevant, we’ll make sure you’re tapping into fresh market space and creating new demand.
From charity partnerships to emerging trends and initiatives, I will help you create a scroll-stopping business.
grab your alignment hour
(Well, it’s more like 90 minutes but ‘Alignment Hour And An Half’ didn’t have quite the same ring to it)
Book now if you’re ready to:
✓ Unearth your zone of genius
✓ Discover the secret ingredient that makes you excited to go it alone
✓ Build a business with strength, longevity and purpose
✓ Learn exactly what sets you apart from everyone else in your industry
Past clients include:
Health & Wellness Brands
Directors & CEO’s
9 to 5’ers Hungry For Change
Time: 60 - 90 minutes (I don’t hang up the phone until you’ve had your lightbulb moment)
Location: Online via Skype or face to face in Cheshire
Still have questions? Contact me here.